We simultaneously created SweetPea’s brand identity and their packaging.
SweetPea is an unbelievably creamy, non-dairy ice cream that harnesses the power of protein-packed chickpeas to deliver on half the calories, half the fat and all the taste of traditional ice cream.
We positioned SweetPea in stark contrast to the darling and often nostalgic brands on the ice cream aisle of the grocery store. SweetPea is a pint with an edge - challenging vegan virgins to dare to take a walk on the plant side.
“We were truly fortunate to have such a talented, strong and energetic design team. A great package design is such an important component to the overall success of a CPG brand and adds value in so many ways.”
