Liz Watson

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Throughout her career, Liz has excelled as both brand strategist and visual designer, a combination as beneficial to her collaborators as it is rare.

Liz founded Soulshine Design Studio in 2006 to offer her specialized blend of creative services to entrepreneurs and nonprofits.

Recently, she worked as Design Director and Co-Creative Director on the brand development and packaging design for SweetPea - A Very Un-Dairy Frozen Dessert. Joining forces with Mix + Shine Marketing, Liz led a team of designers through a six-month process of branding design, packaging design, and product launch. SweetPea’s packaging design was awarded the prestigious American Packaging Design Award as well as an American Advertising Award.

Earlier in her career Liz worked on brand marketing initiatives at the worldwide office of The Nature Conservancy and at Special Olympics International where she developed cause-marketing campaigns with partners including Bank of America, Toys “R” Us, Toyota and Subaru. Her work on the Subaru “Share the Love” Campaign helped take home the Golden Halo Award at the highly regarded Engage for Good Awards.

Liz is currently co-directing the brand development of a new multi-million dollar public charity set to launch in the fall of 2024.

In addition to her branding and design work, Liz has been recognized for her functional and fine art. She is an accomplished jewelry designer and fine art photographer. Liz’s work demonstrates an appreciation of simple beauty and delight in the every day.

Liz’s photography is represented in Europe by Galerie Minimal Berlin and in 2017 she was shortlisted in Lensculture Magazine’s competition as one of the world’s “top 50 photographers to watch.”

Liz holds a BA in History with a minor in Studio Art from the University of Virginia and a graduate certificate in Graphic and Digital Design from Parsons School of Design. She lives and works in Cape Charles on the eastern shore of Virginia.